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Nestle & Jamba Juice to Launch Energy Drinks

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By: Sean Moloughney

Editor, Nutraceuticals World

Glendale, CA-based Nestle USA and Jamba Juice Company, Emeryville, CA, are partnering on the development of a new line of ready-to-drink energy beverages that could be available for retail sale in the northeastern U.S. by early 2011. The All-Natural Energy Drinks will feature real fruit juice boosted with natural caffeine. Jamba Juice and Nestle USA plan to leverage their respective product development talents to create a line of energy drinks that provide a meaningful point of difference to consumers within the $8.5 billion energy drink category. The Jamba All-Natural Energy Drinks will be available in three flavors: Pomegranate Blueberry, Strawberry Banana and Crisp Apple. The two companies will also explore several other joint opportunities.

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